This launch film for PLY Skin was crafted to reflect the brand’s anti-beauty stance: barrier-friendly, fragrance-free, and rooted in authenticity. Shot with a minimalist aesthetic, the video centers on texture, tone, and presence, eschewing perfection in favor of confidence and clarity. The visuals echo PLY’s mission to care for and strengthen the skin barrier, celebrating individuality without correction or artifice. It’s a quiet rebellion, as told in the close-up.